Gap Analysis

Analysis of the deviation

Gap analysis is the procedure of management control that allows analysis of obtained negative differentials and costs between effective (actual) in comparison with the planed data (budgets).

The spotted differences will be divided in elementary variances (referable to quantity, process etc.) and through the analysis of the causes that define them, the company can adopt corrective measures.

The expression is used also with reference to a marketing method used by the firm to identify, though the study of the variance reasons between the realized sales objective curve and the planned one (budget), eventual market segments where the company is not present of not correctly exploited.

Gap Analysis allows to individuate the pejorative performance causes in comparison with the budget hypothesis and to value the opportune necessary countermeasures for the offset of the negative differential registering.